Twitter Wins NFL Deal To Stream 2016 Thursday Night Football
Posted: Tue Apr 05, 2016 1:15 pm
http://www.npr.org/sections/thetwo-way/ ... t-football
The NFL has struck a deal with Twitter to live stream, for free, the 2016 season of Thursday Night Football online through the social media site.
For the NFL, this is a push to reach the growing cohort of people who might not have a cable subscription. For Twitter, it might prove to be a major win in its ongoing challenge to attract and keep new users.
It's unclear what exactly the game stream will look like — we know the games will be presented on twitter.com and the Twitter mobile app, but Twitter isn't sharing any further specifics for now. Other companies that were considered in competition for the streaming rights included Facebook, Yahoo, Amazon and Verizon.
The NFL and its commissioner, Roger Goodell, confirmed the news Tuesday on Twitter, though they didn't disclose the price tag or other terms of the deal. The deal is rumored to be around $10 million-$15 million.