Koch began experimenting. He angled his body toward the right sideline, a pre-snap position that usually indicates the kick's direction, and torqued his hips and right leg toward the left sideline without changing his horizon -- ultimately sending the ball some 40 yards toward the opposite sideline a returner would expect.
"After a few minutes," Rosburg said, "we knew we had something."
The effect was immediate and, without exaggeration, has turned punting strategy in the NFL upside down. Yet almost no one has noticed.
“Some people think football is a matter of life and death. I assure you, it's much more serious than that.” --- Bill Shankly